What is “Everyday Inspirers”?
Let’s meet Sera…
I was going to say that my first introduction to Sera was at the Creative Mornings Cape Town meet up… but that was just where I learnt more about the person behind the gorgeous prints… and handmade by me brand… I had [in fact] owned one of her pieces [a beautiful birthday gift from a friend].
It was at CMCT that I got to hear about her creative entrepreneurial approach… particularly loved the shoestring collective concept shop in Gardens… super clever idea of what can happen when you bring a bunch of creatives together… and push through till you live your dreams!
I’m also super grateful to her for allowing us to get to know a bit more about her in the process…
Q. How are you serving the world?
A. I design fabric, have it professionally printed and turn it into mostly handmade interior products.
I have 2 ranges of my own designs and I help other people print and create their own fabric and products as well.
Q. A quick recap of life before you found your calling
A. I was a graphic designer working in advertising for over 10 years.
The last 7-8 were spent living in Dublin, Ireland.
After school, I actually started studying physiotherapy at university (I know right!!), I then moved over to politics, philosophy and economics for a bit before eventually falling into graphics.
I only discovered textiles a few years ago.
Q. What was that Tipping point for you – that led you to make the change?
A. I hated my job in advertising!
And I loved the idea of making something tangible like a product than you can put in your home, rather than something like an ad.
I did a small printing course for fun a few years ago, and the rest was history.
Q. What did that moment [or moments] feel like?
A. It was a gradual process I guess, as I was just playing around with things and coming up with designs and products, way before the idea of actually turning it into a business.
But not a moment goes by ever that I wish I hadn’t made it!.
Q. Can you tell us about the little things you do, to keep inspired/creative?
A. I love to cook, try new recipes,and have friends over, or go for long walks in the mountain or to the beach.
We lived in Ireland for almost 8 years, so since we moved here we really try and take advantage of the fantastic weather and lifestyle we have here.
Cape Town has such a great creative community as well, there is always an exhibition, or a new shop or project, or something going on to keep you entertained and most often inspired.
Q. Who are your favourite everyday inspirers?
A. To be honest I am a really big fan of fashion.
My absolute favourite designer at the moment who I cannot get enough of, is Mary Katrantzou. She is amazing!!
We also have plenty of local talent here that’s right up there with the rest of the world.
I love looking at certain magazines or blogs that feature both local and international artists.
Q. What is the single biggest life hack [that has saved your butt/given you your life back – over and over again !]?
A. I wish I had something super sophisticated and/or extremely lifechanging or useful to tell you.
This is going to sound really stupid, and but I set my watch and my phone 15min fast to (try and) avoid being late!
It totally works! .
Q. When times get tough, how do you overcome fear and self doubt?
A. I find it’s best to wait a while and think things through before you do or say something you may regret.
Sometimes you may need longer than others.
Also pilates is a fantastic way to just calm you down, take your mind off stressful things and work your core at the same time!
Q. If you met yourself in 5 [or even 10] years from now… what would your life look like? what would you be doing?
A. ha ha thats a hard one, I’d like to say rich, beautiful and successful but who knows!
I am very sure that I would be doing something creative no matter what.
I just hope by that stage we have our own house to work on, and I would really love my own big studio where I could paint or make ceramics and do all kinds of creative things.
Q. The quote I live by:
A. Oh wow no idea! I can never think of any offhand but I do love
Want to connect with Sera?
Did you have any aha moments whilst reading this interview?
It’s always great to come across someone who knew that what they were doing wasn’t their true calling… and had the courage to follow her heart!
What stood out for you?
Ps… Want to get to know some of our other everyday inspirers?